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Basil Beighey

Basil Beighey Atlanta Based Writer & Marketing Professional
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Halloween celebrations are very different from a generation ago.

Halloween Memories

Halloween is a shadow of the holiday it used to be. What was once a children and adolescent holiday has degenerated into an adult costume party.

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15 Toys That Changed My Life

Playing with these toys expanded my knowledge and improved my creativity. These fifteen toys had a lasting impact on my life, they taught me things and made me think.

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It’s ironic that the most compassionate solution to a problem can sometimes seem on the surface to be cruel or inconsiderate.

The Paradox of Compassion

It’s ironic that the most compassionate solution to a problem can sometimes seem on the surface to be cruel or inconsiderate. The truth is sometimes

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Search Engine Marketing (SEM) sometimes called Paid Search offers great ROI

SEM is the King of ROI

As a veteran marketing professional, I’m not easily impressed by marketing tools and techniques. But my first, hands–on, SEM campaign amazed me.

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The Cult of Filemaker

I just attended the FileMaker Developers Conference 2016, and it was an odd event indeed. To understand this statement, it’s necessary to understand a little bit about FileMaker and it’s history.

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The Cult of Filemaker

I just attended the FileMaker Developers Conference 2016, and it was an odd event indeed. To understand this statement, it’s necessary to understand a little bit about FileMaker and it’s history.

Sensitivity has turned into a race to the bottom.

The Sensitivity Race to the Bottom

Sensitivity has become such a virtue, it seems everyone these days is falling over themselves to prove they’re more sensitive than the next person.

Mad About Mad Men

What’s wrong with social roles? Social roles make life so much easier. Men and women

Where is Love?

“When you love someone, you’ve gotta trust them. There’s no other way. You’ve got to

Coffee shops in Amsterdam are definitely worth a visit.

High In Amsterdam

2003, Amsterdam, The Netherlands Beauty, culture, and social tolerance make Amsterdam an ideal destination for

Microsoft Is Doomed

I’ve been worried for a while that Apple, without a strong-minded visionary like Steve Jobs,

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