Competencies

Website Development

What It Is

Your website is your businesses single most important marketing tool. It’s usually the first thing a potential customer sees and sets the tone for your relationship. A great website is a fusion of functionality, technology, simplicity, and good taste. It should be beautiful, easy to navigate, informative, and motivate the viewer to take action.

What I Provide

Creating an effective site requires a myriad of skills including graphic design, content writing, video production, and the technical ability to develop and host the site. We’ve been building compelling websites for over twenty years. Whether you’re building a site from scratch or updating an existing site, we have the artistic and technical skills to build a compelling website.

Our websites conform to web standards and look as good on a mobile phone and tablet, as they do on a computer monitor. This “responsive” design is imperative as 52% of all web pages in 2018 were served to mobile devices. 1 If your site is not mobile friendly, your visitors will leave.

WordPress Development (CMS)

What It Is

Unlike “static” websites, content management systems (CMS) sites couple a front end interface with a backend database. Content or “Posts” are stored in the database and called upon as needed. Pages are created "on the fly,” drawing content from the database as needed. Posts (content) can be added over time, and simply “flow” into the site automatically.

Another advantage of CMS sites is the ability of owners to edit content directly in their web browser without the need for technical assistance. Every user is assigned a role with a discrete privilege set. “Contributors” can write posts in draft mode. Drafts can then be reviewed by “Editors” before any content goes live. Only “Administrators” have the power to alter the structure of the site. Sites can also be private intranets; so only “Subscribers” can view password protected content.

What I Provide

WordPress is presently the preeminent CMS solution. There is simply no reason not to build your website on a WordPress development platform. Since WordPress is “open source," it’s basically free to use. Literally, thousands of developers are working on the platform daily to fix bugs and build plugins that can extend the functionality of any WordPress site. We develop complete WordPress solutions, simple brochure sites, content managed sites, and e-commerce sites.

Search Engine Optimization (SEO)

What It Is

SEO is the art and science of making your website visible to search engines such as Google and Bing. Good SEO ensures high “organic” page rank. The trick is to formulate you content so “web crawlers” see it as valuable and revenant. Liberal use of keywords, alt text, descriptions and other metadata (data about data) ensure that search engines see the true nature of your content.

What I Provide

Good SEO is a lot of work. It involves analyzing every piece of content on your site to optimize readability, key phrases, headings and other text elements to ensure optimal page rank. SEO goes hand in hand with content writing. We can analyze every page and post of your site to ensure the best possible page rank.

Search Engine Marketing (SEM)

What It Is

SEM or “paid search” is digital advertising that appears in search engines like Google and Bing when customers search for “keywords.” Google Adwords is the most common form of SEM. “Campaigns” are defined by first choosing keywords your potential customers are likely to search when investigating products like yours. When those keywords are typed into search engines, you bid against other Adwords customers to win a place above the “organic” search results.

If done right, SEM is extremely cost effective and the king of ROI. You determine in advance how much you’ll bid and how much you’ll budget monthly. You determine the geographic region and demographics of those that will see your ad. Best of all, you only pay when customers “click” on your ad. For SEM to be effective, each ad must be linked to a landing site specifically designed to the “convert” the prospect into a sale.

What I Provide

Good SEM is both an art and a science. It requires designing a compelling campaign, then tinkering with the keywords and ad design to achieve optimal results. This “split testing” is an ongoing process requiring constant analysis. We design and optimize SEM campaigns, and present you with reports demonstrating total impressions, clicks, conversions, and ROI.

Social Media Marketing (SMM)

What It Is

Like search engines, social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest extract a lot of information from the content members provide. These platforms assimilate this information to facilitate targeting display advertising. Like AdWords, advertisers determine campaign demographics, locations, and budgets. Based on those parameters, your ads are only shown to those exhibiting interest in your products and you only pay per click.

What I Provide

We design compelling online ads and videos that catch the visitors eye and compel them to click. When the ad is clicked, the visitor is taken to a landing site that speaks to the ad and leads the visitor toward a sales conversion.

Content Marketing

What It Is

Content marketing is like the free taco chips or the basket of bread you get at a restaurant before you have dinner. Giving your prospective customer something of value before he commits to purchase builds a sense of obligation. It’s the cheese in the mouse trap. The trick is to offer content that has real value for your customer. It must be informative, relevant, compelling, concise, well documented, and error free. Selflessly supply him with information he needs to make an informed purchase decision. Content marketing also positions you as an expert. Each article, blog, or paper you write builds trust, showcases expertise, and strengthens your relationship.

What I Provide

I can provide comprehensive content writing for websites, blogs, and articles. In order for blogs to be effective, articles must be posted at regular intervals. I can provide a single article, a series of posts, or ongoing blog posting.

Brand Design

What It Is

Brand is the sum of all experiences, memories, and interactions you have with a product. Those experiences can be first hand, or communicated to you via friends or advertising. The key to building a strong visual brand is consistency. Every touchpoint must communicate the same messaging, both factually and esthetically. The “holy grail” of any marketer is to build a brand that can be represented as a singular symbol. Think about how you feel when you see the McDonalds arch, the Nike swish, or Apple’s logo. When you see those symbols, you know exactly what to expect from those products without any messaging. To achieve that level of recognizability, strong brand guidelines must be created and enforced.

What I Provide

We can work with you to design your corporate messaging and brand identity. The end result is a brand standards manual that documents your messaging and defines your company’s visual representation.

Print Design / Marketing Collateral

What It Is

In spite of all the buzz regarding digital advertising, print is still a necessary and integral component of any marketing mix. Good print design is an art, and requires a skill set often forgotten by a new generation of marketers obsessed with the digital world.

What I Provide

We haven’t forgotten how powerful a beautiful print piece can be. We’re print production experts. We’ve produced hundreds of compelling printed brochures, catalogues, flyers, forms, etc.

Database Development

What It Is

Keeping track of the myriad of information you must assimilate each day can be daunting task. Many times, information is duplicated or kept in multiple places. Keeping it all synchronized can be very difficult and lead to expensive mistakes.

Fortunately, many of the routine tasks you preform with data each day can easily be automated with the right software. The solution is a relational database or custom application. Relational databases store information in one place and then “relate” it as needed to create any report you wish. For example, think about keeping records on your employees. They all work at the same place, right? What happens if your company information changes in some way? Will you have to change each employee record to reflect this change? A relational database keeps your company information in one place, then “relates” it to each employee. Change the company information once, and the change is made to all related records.

Many companies use Excel to keep track of data. But Excel spreadsheets are not designed to create custom applications. Relational databases can mimic any input window or output report you wish and thereby automate many aspects of your business. The result is a custom application specifically designed for you business.

What I Provide

I’ve used FileMaker relational databases to solve a wide range of business challenges. Start small and let your database grow to encompass all aspects of your business activities. The end result is a vertical application specifically designed to run your business.

Email Marketing

What It Is

One of the main goals of any marketing effort is to build a database of “opt in” customers that are delighted with your product and welcome information regarding future offerings. It’s much easier to re-sell a current customer that to find a new one. Ideally a company should have a dossier on every customer with information such as name, address, phone, email address, past purchases, etc. Once a database is assembled, a company can notify customers of specials, sales, new product offerings, grand openings, etc.

Email can be a valuable tool provided your customer wants to receive it. Making you email notifications valuable is key to email marketing success. Sale notifications, new product announcements, product updates, birthday coupons, and special event notifications can provide real value and be welcome email in any customer’s mailbox.

What I Provide

I can facilitate email marketing campaigns to any audience you wish, whether you want one blast, a series of blasts, or timed releases using Mail Chimp, Constant Contact, Pardot, or any other platform.

Video Production

What It Is

In the world of marketing communication, video is king. If a picture is worth a thousand words, a video is worth a million. There is simply no more compelling way to communicate your message than video. The good news is that great video is easier and cheaper than ever to produce. Cameras, lighting equipment, drones, and post production software are better than ever. If you’re not communicating your message with video, you should be.

What I Provide

I can create story boards, write scripts, compile scene shot lists, shoot footage, edit video, add special effects, sweeten sound tracks, and deliver a finished video for any venue.

Training / Coaching

What It Is

Sometimes you just need someone to advise you or train your staff; then take on marketing challenges “in house.” Or maybe you need a seasoned leader to take charge of a creative or marketing team. Teaching, mentoring, coaching, motivating, and holding teams accountable is a integral to world class marketing.

What I Provide

I can provide any level of technical training you wish to take on web development, print design, database development, SEO, SEM, or SMM. Your employees are your most valuable resource. I’ve coached teams of up to 20 people with very successful results.

Trade Shows / Special Events

What It Is

Trade shows, conferences, and symposiums are a vital component in the marketing mix of many companies. In recent times, costs of these events have skyrocketed making efficient management of both the event and exhibit offerings extremely important to maximize ROI.

What I Provide

I’ve managed as many as 140 events in a calendar year. I’ve managed the design, logistics, presentations, and marketing assets of exhibits costing as much as million dollars. I’ve also created databases to manage all aspects of these events.

Salesforce Pardot

What It Is

Salesforce is the preeminent customer relationship manager (CRM) in the business world today. Pardot provides email automation, targeted email campaigns, and lead management for B2B sales and marketing organizations. Pardot is tightly integrated into Salesforce and qualified leads generated using Pardot can easily be moved into Salesforce campaigns and then “rolled up” into parent campaigns.

What I Provide

I’ve produced hundreds of Pardot campaigns and passed the information seamlessly into the Salesforce CRM. Upper management could then easily compute ROI by simply dividing cost of the individual campaigns by the amount spent on each campaign.

Podcasting

What It Is

Podcasting is a great way to communicate an audio message. Unlike broadcast media, podcasts are “asynchronous,” meaning subscribers can listen to them whenever they like - when it’s convenient, like in their car. Podcasting is a great way to deliver targeted messages and information to customers and/or employees at regular intervals

What I Provide

I’ve produced many podcasts to communicate sales messages, testimonials, and training information for many organizations.