Innovative marketing professional with a proven track record of success specializing in producing effective branding and compelling marketing assets that deliver maximum ROI. I’m especially effective at marketing technical products including medical devices, software, technology, and products that require translating technical jargon into compelling “layman” benefit statements. I have demonstrated success in executing go-to-market campaigns and business plans. I’m also a strong people leader, passionate about developing and inspiring creative teams.
BioIQ is transforming the way health measurement works by seamlessly connecting people to medical testing through proprietary software. BioIQ makes medical testing more accessible for patients and for our health service partners.
Itamar Medical manufactures medical devices using its proprietary peripheral arterial tone signal (PAT) Technology. Its flagship product is a home sleep apnea diagnostic device (HSAT) called the WatchPAT.
CryoLife manufactures and markets medical devices including mechanical heart valves, surgical adhesives, sealants, vascular stents, and grafts, as well as cardiac lasers. CryoLife also recovers, preserves, and distributes human cardiac and vascular tissues for use in surgical procedures.
Managed six direct reports …
eSecuritel provides telecommunication services including wireless handset insurance, extended warranties, handset refurbishment, and logistical services to the wireless telecommunication industry.
Provided creative, technical and marketing services to clients in the Atlanta area including Philips Electronics, McKesson, Georgia-Pacific, Beacon Media newspapers, and many others.
Other Services Provided
Philips Electronics Industrial Automation Division was a global manufacturer of robotic equipment used in manufacturing printed circuit boards (SMT – surface mount technology).
Owned and managed a restaurant located in Stone Mountain, GA. Skip’s Roadhouse was a very popular night spot located next the Plitt Theater on Memorial Dr. in Dekalb county. Owning and operating your own business teaches that profit is a residual and only results are rewarded. Restaurants are about process and process control. Everything has a proper procedure and following up to ensure procedure is followed is extremely important. The biggest take-a-way however was the experience of managing and motivating a team. In the restaurant business, your staff is everything – they make or break the experience. Training, motivating, and employee retention is paramount.