Basil Beighey

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Basil Beighey

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Basil Beighey Atlanta Area Marketing Professional

Current Resume

Basil Beighey

1005 River Mill Circle
Roswell, GA 30075


Innovative marketing professional with a proven track record of success specializing in producing effective branding and compelling marketing assets that deliver maximum ROI. I’m especially effective at marketing technical products including medical devices, software, technology, and products that require translating technical jargon into compelling “layman” benefit statements. I have demonstrated success in executing go-to-market campaigns and business plans. I’m also a strong people leader, passionate about developing and inspiring creative teams.

Competencies Include:

  • Expert-level skill set using a wide range of creative and business software
  • Experience manager of creative teams
  • Budgeting and performance reporting
  • Stakeholder relations, client relations, and executive influence
  • Branding, brand design, and brand enforcement
  • Salesforce and Pardot campaign planning, development, and execution
  • Digital Marketing including search engine marketing (SEM), search engine optimization (SEO), Google Ads, social media marketing, video production, email, and digital ads
  • Website design and development, responsive design (mobile friendly)
  • Print asset production including print collateral and documents
  • Content production including writing, message formulation, and art direction
  • Trade Shows and exhibit design and management
  • FileMaker database interactive application development

Professional Experience

BioIQ is transforming the way health measurement works by seamlessly connecting people to medical testing through proprietary software. BioIQ makes medical testing more accessible for patients and for our health service partners.

Responsibilities included:

  • Drive traffic to the website and generate sales leads
  • Execute email, paid search, and social media advertising campaigns
  • Create digital content, video, animations, HTML email, WordPress landing pages
  • Optimize digital marketing campaigns and communications
  • Support other marketing initiatives as necessary
  • Execute web, search, mobile, social media, SEO/SEM, and media campaigns

Itamar Medical manufactures medical devices using its proprietary peripheral arterial tone signal (PAT) Technology. Its flagship product is a home sleep apnea diagnostic device (HSAT) called the WatchPAT.

Responsibilities included:

  • Reported to the VP of Marketing
  • All branding and brand enforcement
  • Plan and execute all digital marketing campaigns, including SEO/SEM, Pardot email, videos, animations, and display advertising
  • All Salesforce / Pardot campaign design and roll-up reporting
  • All paid search marketing campaigns, Google Ads, etc.
  • All social media marketing, LinkedIn, Facebook, Twitter
  • All website maintenance and landing page development
  • All video and podcast production
  • All print material and tradeshow exhibit development

CryoLife manufactures and markets medical devices including mechanical heart valves, surgical adhesives, sealants, vascular stents, and grafts, as well as cardiac lasers. CryoLife also recovers, preserves, and distributes human cardiac and vascular tissues for use in surgical procedures.

Responsibilities included:

  • Development of all customer-facing marketing assets including web properties, print collateral, presentations, and video production
  • Oversight of 120 yearly trade shows and special events
  • Development and enforcement of corporate brand identity
  • All advertising copy and placement
  • All content for web and social media channels
  • Digital marketing campaigns (Google Adwords/Facebook)
  • Oversight of a 1.2 million dollar marketing budget

Managed six direct reports …

  • Web Master
  • Trade Show Manager
  • Print Designer
  • Digital Strategist
  • Content Specialist
  • Video Editor


  • Created the first comprehensive brand guidelines
  • Saved company over $475,000 in the first two years by re-engineering main trade show exhibit, tracking costs, and taking all creative production and web development “in-house”
  • Developed an application to manage trade shows, projects, advertising insertions, and track all expenses to calculate ROI
  • Corporate sales grew from $42 Million to $262 million
  • Stole a 9% market share from mechanical valve competitors
  • Stock rose from $9 to over $30 per share
  • Download Team History Here

eSecuritel provides telecommunication services including wireless handset insurance, extended warranties, handset refurbishment, and logistical services to the wireless telecommunication industry.


  • Streamlined production by implementing project mgmt. software
  • Improved response time by outsourcing fulfillment
  • Streamlined print production and improved accuracy by implementing a collaborative Adobe InCopy/InDesign workflow empowering stakeholders to directly edit content in over 400 live documents.
  • Design and Production of all marketing assets including printed collateral, point of sale materials, digital assets and video production

Provided creative, technical and marketing services to clients in the Atlanta area including Philips Electronics, McKesson, Georgia-Pacific, Beacon Media newspapers, and many others.

Other Services Provided

  • Marketing strategy
  • Database and application development
  • Web site design and development
  • Branding and corporate identity
  • Print Design: print ads, brochures, proposals, flyers, catalogs, packaging, point of sale
  • Presentation production, stage presentations, Powerpoint, multimedia, video production
  • Creative Writing: ad copy, scripts, marketing collateral
  • Special event production and management

Philips Electronics Industrial Automation Division was a global manufacturer of robotic equipment used in manufacturing printed circuit boards (SMT – surface mount technology).


  • Reported directly to the President/CEO
  • Responsible for a $1 million marketing budget
  • Responsible for all creative aspects of all marketing assets
  • Contributed to brand identity formulation
  • Project management of many simultaneous marketing initiatives including ad campaigns, collateral material production, trade show exhibits, multimedia sales presentations, and video production
  • Primary interface with PR firm and outside creative vendors
  • Liaison to our international marketing organization

Owned and managed a restaurant located in Stone Mountain, GA. Skip’s Roadhouse was a very popular night spot located next the Plitt Theater on Memorial Dr. in Dekalb county. Owning and operating your own business teaches that profit is a residual and only results are rewarded. Restaurants are about process and process control. Everything has a proper procedure and following up to ensure procedure is followed is extremely important. The biggest take-a-way however was the experience of managing and motivating a team. In the restaurant business, your staff is everything – they make or break the experience. Training, motivating, and employee retention is paramount.


  • Prospered for 10 years in a highly competitive area – Memorial Dr., Stone Mtn., GA
  • Responsible for all aspects of marketing, accounting, food and beverage production, and human resource management
  • Managed, trained, and motivated over 15 employees (at any one time)
  • Sales of $550,000 annually in 1700 sq. ft.
  • Implemented procedures for all aspects of production and control
  • Marketed as an event driven business
  • Maintained a database of all customers
  • Direct mailed over 2000 flyers/calendars and coupons each month (no social media in those days)

Other Professional Skills

  • Six Sigma Green Belt
  • FileMaker Pro Data Base and Application Developer
  • Team Management: Managed up to 15 direct reports in a fast-paced, high demand, work environment
  • Web Site Development: Experienced HTML 5, CSS 3, and JavaScript coder, Dreamweaver, WordPress
  • Print Design and Production: Expert level, 30 year veteran with Adobe Creative Suite; producing every kind of printed collateral from simple flyers to fifty-page, full color, catalogs, and RFPs
  • Graphics and Multi-Media Production: 20 plus years experience with Adobe Creative Suite of applications (Illustrator, Photoshop, InDesign) created every conceivable graphics project including logo design, corporate identity packages, trade show / large format graphics; print and multi-media design.
  • Video Production: Professional video producer, scriptwriter, editor, and post-production effects editor


B.S. – Bachelor of Science Degree in Marketing
Penn State University
Smeal College of Business
University Park, PA 16802


  • Accomplished golfer (7 handicap)
  • History buff, with a special interest in political and military history
  • Avid nonfiction reader (minimum 10 books per year)
  • Economics scholar, with emphasis on free markets and monetary policy
  • Gourmet cook
A Brand Standard I Created
CryoLife Team Accomplishments
CryoLife 30'x50' Exhibit 2018
CryoLife 30'x50' Exhibit 2018
eSecuritel Packaging
eSecuritel Packaging
eSecuritel Web Site
eSecuritel Web Site
Assembleon Partner with a Leader Ad
Assembleon Partner with a Leader Ad