Marketing Communication Manager

CryoLife, Inc.

CryoLife manufactures and markets medical devices including mechanical heart valves, surgical adhesives, sealants, vascular stents, and grafts, as well as cardiac lasers. CryoLife also recovers, preserves, and distributes human cardiac and vascular tissues for use in surgical procedures.

Responsibilities included:

• Development of all customer-facing marketing assets including web properties, print collateral, presentations, and video production
• Oversight of 120 yearly trade shows and special events
• Development and enforcement of corporate brand identity
• All advertising copy and placement
• All content for web and social media channels
• Digital marketing campaigns (Google Adwords/Facebook)
• Oversight of a 1.2 million dollar marketing budget

Managed six direct reports …

• Web Master
• Trade Show Manager
• Print Designer
• Digital Strategist
• Content Specialist
• Video Editor

Highlights

• Created the first comprehensive brand guidelines
• Saved company over $475,000 in the first two years by re-engineering main trade show exhibit, tracking costs, and taking all creative production and web development “in-house”
• Developed an application to manage trade shows, projects, advertising insertions, and track all expenses to calculate ROI
• Corporate sales grew from $42 Million to $262 million
• Stole a 9% market share from mechanical valve competitors
• Stock rose from $9 to over $30 per share
• Download Team History Here

eSecuritel provides telecommunication services including wireless handset insurance, extended warranties, handset refurbishment, and logistical services to the wireless telecommunication industry.

Highlights

• Streamlined production by implementing project mgmt. software
• Improved response time by outsourcing fulfillment
• Streamlined print production and improved accuracy by implementing a collaborative Adobe InCopy/InDesign workflow empowering stakeholders to directly edit content in over 400 live documents.
• Design and Production of all marketing assets including printed collateral, point of sale materials, digital assets and video production

Provided creative, technical and marketing services to clients in the Atlanta area including Philips Electronics, McKesson, Georgia-Pacific, Beacon Media newspapers, and many others.

Other Services Provided

• Marketing strategy
• Database and application development
• Web site design and development
• Branding and corporate identity
• Print Design: print ads, brochures, proposals, flyers, catalogs, packaging, point of sale
• Presentation production, stage presentations, Powerpoint, multimedia, video production
• Creative Writing: ad copy, scripts, marketing collateral
• Special event production and management

Philips Electronics Industrial Automation Division was a global manufacturer of robotic equipment used in manufacturing printed circuit boards (SMT – surface mount technology).

Highlights

• Reported directly to the President/CEO
• Responsible for a $1 million marketing budget
• Responsible for all creative aspects of all marketing assets
• Contributed to brand identity formulation
• Project management of many simultaneous marketing initiatives including ad campaigns, collateral material production, trade show exhibits, multimedia sales presentations, and video production
• Primary interface with PR firm and outside creative vendors
• Liaison to our international marketing organization